How to create a tattoo and piercing studio website

1. Write a clear headline

Say your styles and where you are, in one line, like “Custom fine line and blackwork tattoos in Fontainhas, walk-ins till 10 pm”. Put a Send Your Idea button beside it.

2. Show what makes you different

Give 3 reasons near the top: every design drawn for you, a new sealed needle for every client, and titanium jewellery for every piercing.

3. Write your About section

Say how the studio began, who started it and the art you love doing. Add one line on how you work, like “We sketch with you until you love it, then we ink”.

4. Show your numbers

Share numbers that build confidence: years tattooing, tattoos done and piercings done. Keep them real.

5. Use a logo and bold colours

A bold logo that matches your art. Use it on your sign, aftercare cards and merch too.

1. List your styles and prices

Name each style, like fine line, blackwork, realism, script and cover-ups. Give your minimum charge, an hourly rate or a size guide, like “palm-sized from ₹4,000”.

2. Add your piercing menu

List ear lobe, helix, conch, nose and other piercings, with the price and the jewellery included. Say the metal, like implant-grade titanium.

3. Explain how booking works

Walk people through it, from sending an idea to the session. Say how much deposit holds the slot, how many design changes are free and your rule if they cancel.

4. Add aftercare guides

Give simple tattoo and piercing aftercare, like when to wash, what cream to use and why to skip the sea and the pool for 2 weeks.

5. Add your payment options

Let clients pay the design deposit by UPI on your website. Say if you take cards for tourists at the studio.

1. Add a portfolio for each artist

Give each artist a page with their healed work, their style and a photo. Healed photos show how the ink settles, not only fresh shine.

2. Show how you keep things sterile

Say that needles and tubes are single-use and opened in front of the client, how you sterilise tools, and how you clean the station between clients.

3. State your age and ID rule

Say who you tattoo and pierce, like 18 and over with a photo ID, and what you need for under-18 piercings, if you do them at all.

4. Show reviews from clients

Add 3 to 5 reviews that talk about the design and the healing, like “healed clean, no fading after a year”. Link to your Google reviews.

5. Answer common questions

Answer what people ask before they book: “How much will it hurt?”, “Can I swim after?”, “Can you cover my old tattoo?”. Clear answers also help Google and AI assistants describe your studio.

1. Add a design idea form

A Send Your Idea button on every page. Ask for the idea, a reference photo, the size, where on the body, and when they are in town.

2. Add phone, WhatsApp and email

Put your phone, WhatsApp and email at the top and bottom of every page. Most people send their reference on WhatsApp first.

3. Show how to find your studio

Add your address in Fontainhas, a landmark and a Google Map. Old lanes are hard to find, so say where a scooter or taxi can stop.

4. Add your studio hours

Show your hours for each day, and say when walk-ins end, like 10 pm. Note longer hours in the tourist season.

5. Add your social media links

Link your Instagram, Facebook and YouTube in the menu or the footer. Many people find artists on Instagram first.

6. Offer your website in local languages

Show prices, hygiene and aftercare in English, Hindi, Konkani and Russian, so locals and visitors read them easily.

1. Choose a domain name

This is your web address, like inkwavetattoo.in. Use your studio name, and add “tattoo” or “goa” if the name is taken.

2. Put your website on hosting

Hosting keeps your studio online at 2 am, when someone finally decides on their first tattoo.

3. Turn on SSL

SSL puts a lock beside your address and keeps reference photos and phone numbers safe when people send an idea.

4. Make your website open fast (CDN)

A CDN lets your portfolio open quickly for a traveller in Delhi, Moscow or London planning a Goa trip.

5. Keep backups of your website

A daily backup saves your portfolio, flash designs and prices, so years of work are never lost.

6. Keep your website up to date

Add healed photos, new flash sheets and guest artist dates as they come. Pick a website you can edit from your phone.