How to create a clinic website
Your complete guide to getting a website for your clinic: what to put on it, how families look for a doctor nearby, how to market it and the online rules to follow.
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What do you need for a clinic website?
Why should patients choose your clinic?
- 1. Write a clear headline
- 2. Show what makes you different
- 3. Write your About section
- 4. Show your numbers
- 5. Use a logo and clinic colours
1. Write a clear headline
Say who you treat and where, in one line, like “Your neighbourhood doctor in Malviya Nagar, morning and evening”. Put a Book a Token button right beside it.
See our AI Website BuilderChecklist
2. Show what makes you different
Give 3 reasons families pick your clinic, near the top of the page: tokens so nobody waits an hour, Sunday morning OPD, home visits for elderly patients, or a sample collection tie-up for blood tests.
Checklist
3. Write your About section
Say how long you have practised in the colony, who the doctor is and how you work, like “We see the whole family, from a baby's first vaccine to grandpa's BP”.
Checklist
4. Show your numbers
Simple, true numbers help a new family decide: years in practice, families who visit, and vaccines given.
Checklist
5. Use a logo and clinic colours
One clear logo on your board, prescription pad and website makes the clinic easy to spot and remember.
See our Business Logo MakerChecklist
What does your clinic treat?
- 1. List what patients come in for
- 2. Show your consultation fee
- 3. Add vaccines and certificates
- 4. Add your payment options
- 5. Show your clinic
- 6. Help patients come prepared
1. List what patients come in for
Use the words patients use, like fever, cough and cold, loose motions, BP, sugar, thyroid, body pain and skin rashes. Add one line on what you do for each.
Checklist
2. Show your consultation fee
Show the fee for a visit, a follow-up within 7 days and a home visit. Patients ask this before they come.
See our AI Website EditorChecklist
3. Add vaccines and certificates
List the vaccines you give, like the flu shot, typhoid and tetanus, and the certificates you sign, like fitness, medical leave and sports certificates.
Checklist
4. Add your payment options
Say if you take cash, UPI and cards. Let patients pay the consultation fee by UPI when they book a token.
See our UPI Payments on WebsiteChecklist
5. Show your clinic
Show the waiting area, the consulting room, the injection and dressing room, and the medicine counter if you have one.
Checklist
6. Help patients come prepared
Tell patients to bring old prescriptions and reports, to come fasting for a sugar test, and what to do if a fever goes above 102°F at night.
Checklist
How can families trust your clinic?
- 1. Introduce your doctors
- 2. Add a photo gallery
- 3. Show reviews from patients
- 4. Explain your hygiene practices
- 5. Answer common questions
1. Introduce your doctors
Add each doctor's photo, degree, medical council registration number, years in practice and OPD days. Add visiting specialists with their days.
Checklist
2. Add a photo gallery
Real photos of your clinic, staff and the board outside, so a new patient can find the place.
See our AI Website EditorChecklist
3. Show reviews from patients
Add 3 to 5 real reviews, with consent, and link to your Google reviews. Reviews like “the doctor came home for my mother” build trust.
Checklist
4. Explain your hygiene practices
Say that you use single-use syringes, clean the dressing room after every patient and keep a separate corner for patients with fever.
Checklist
5. Answer common questions
Add short answers to the questions your staff hear every day: “Do I need a token?”, “Do you see children?”, “Can you come home?”. Clear answers also help Google and AI assistants describe your clinic.
See our Automatic Website SEOChecklist
How can patients reach your clinic?
- 1. Add token and home visit forms
- 2. Add phone, WhatsApp and email
- 3. Show your address on a map
- 4. Add your working hours
- 5. Add your social media links
- 6. Offer your website in local languages
1. Add token and home visit forms
A Book a Token button on every page, and a separate form for home visits, so families can book from home at any hour.
See our Leads, Orders & AppointmentsChecklist
2. Add phone, WhatsApp and email
Show your clinic phone and WhatsApp at the top and bottom of every page. Add buttons to call or chat in one tap.
Checklist
3. Show your address on a map
Add your full address with a landmark people know, like a temple, school or market. Add a Google Map. Say if the clinic is on the ground floor and where to park.
Checklist
4. Add your working hours
Show your morning and evening OPD hours for each day. Say clearly if you open on Sunday morning.
Checklist
5. Add your social media links
Link your Instagram, Facebook and YouTube in the menu or the footer.
Checklist
6. Offer your website in local languages
Show your timings, fees and health advice in Hindi, Rajasthani, Punjabi or whichever language families in your colony speak.
See our Multi-language WebsiteChecklist
How to host and maintain your website?
- 1. Choose a domain name
- 2. Put your website on hosting
- 3. Turn on SSL
- 4. Make your website open fast (CDN)
- 5. Keep backups of your website
- 6. Keep your website up to date
1. Choose a domain name
This is your website address, like nirmalclinic.in. Use your clinic name, and add your colony if the name is taken.
See our Domain Name GeneratorChecklist
2. Put your website on hosting
Hosting keeps your website online, so a parent can book a morning token at midnight.
See our Website Hosting & SSLChecklist
3. Turn on SSL
SSL puts a lock next to your web address, so patients can share symptoms safely.
See our Website Hosting & SSLChecklist
4. Make your website open fast (CDN)
A CDN keeps copies of your website in many cities, so it opens fast even on a weak phone signal.
See our Website Hosting & SSLChecklist
5. Keep backups of your website
A backup is a saved copy of your website, made every day.
See our Website Hosting & SSLChecklist
6. Keep your website up to date
Update your OPD hours, leave days and vaccine stock the same day they change. Pick a website you can edit from your phone.
See our AI Website EditorChecklist
Pick your services, see your clinic website
Get my websiteHow to get more enquiries & patients for your clinic
SEO – Get found on Google & AI
- 1. Set up and update your website SEO
- 2. Set up your Google Business Profile
- 3. Check Google can find your site
- 4. List your clinic on directories
- 5. Ask patients for Google reviews
1. Set up and update your website SEOOngoing
Do this with your website, then keep it current. Give Google and AI assistants a clear picture of your clinic: keywords for your services and colony, a page title and description, one main heading (H1) on each page, a favicon, and structured data with your address, phone and OPD hours.
See our Automatic Website SEOChecklist
2. Set up your Google Business ProfileOne time
Use the same clinic name, address and phone as your website. Pick “Medical clinic” as your main category and add “General practitioner”.
Checklist
3. Check Google can find your siteOne time
Make sure your website is on Google, so families searching for a doctor in your colony can see it.
See our Google Search CheckChecklist
4. List your clinic on directoriesOne time
Use the same name, address and phone everywhere, and link back to your website.
Checklist
5. Ask patients for Google reviewsOngoing
Send your review link on WhatsApp a day or two after the visit, once the patient feels better.
Checklist
Social Media Marketing
- 1. Set up Instagram and Facebook
- 2. Share a health post every week
- 3. Post on health days and seasons
1. Set up Instagram and FacebookOne time
Use your clinic name and logo on both, and put your OPD hours in the bio.
Checklist
2. Share a health post every weekOngoing
Pick one idea a week. Short, useful posts keep your clinic in mind before anyone falls ill.
See our Social Media MarketingPost ideas
3. Post on health days and seasonsOngoing
Plan a post a week before the days and seasons that bring patients in. Share facts and timings, not offers.
Occasion ideas
WhatsApp Marketing
- 1. Set up your WhatsApp Business profile
- 2. Post on WhatsApp status weekly
- 3. Send reminders when a visit is due
- 4. Share health updates and packages
1. Set up your WhatsApp Business profileOne time
Add your clinic name, logo, OPD hours and address.
Checklist
2. Post on WhatsApp status weeklyOngoing
Pick one idea a week. Everyone who saved your number sees it for a day.
See our WhatsApp Status Post MakerStatus ideas
3. Send reminders when a visit is dueOngoing
Message patients when a follow-up, test or vaccine dose is due, so they don't miss it.
See our Leads, Orders & AppointmentsReminder ideas
4. Share health updates and packagesOngoing
Send one message to your broadcast list. Share facts, timings and fees, not discounts. One a month is enough.
Update ideas
Paid Ads on Google, Insta, FB
- 1. Run Google Ads for nearby searches
- 2. Run Instagram and Facebook ads
1. Run Google Ads for nearby searchesOne time
Google Ads puts your clinic at the top of Google and on Google Maps when people nearby search for a doctor.
Best campaign for a clinic
- Campaign
- Search, with your clinic location added
- Where?
- At the top of Google search results, marked “Sponsored”. With your location added, it also shows on Google Maps, with Directions and Call buttons.
- Who?
- People in or regularly in your colony who search for a doctor, a general physician or a clinic open now. Set this under Locations: use Advanced search to add a radius around your clinic, and under Location options choose “Presence: People in or regularly in your included locations”.
- Targeting tips
- Radius: 3–5 km. People pick a doctor they can reach in 15 minutes
- Keywords: “doctor near me”, “general physician [your colony]”, “clinic open now”, “doctor home visit [your city]”
- Negative keywords: jobs, vacancy, MBBS admission, course, free
- Ad schedule: your OPD hours, and the hour before evening OPD
- Budget: ₹200–₹500 a day to start. Give it 2 weeks before changing anything
- Why?
- When someone falls ill, the family searches Google for the closest doctor who is open now, and calls the first one that fits.
Checklist
2. Run Instagram and Facebook adsOne timeOngoing
Meta ads show your clinic to families in your colony while they scroll Instagram and Facebook.
Best campaign for a clinic
- Campaign
- Click-to-WhatsApp ad
- Where?
- In Instagram feed, Stories and Reels, and in the Facebook feed. Tapping the ad opens a WhatsApp chat with your clinic.
- Who?
- Adults and parents who live near your clinic. Set this under Audience: drop a pin on your clinic, set the radius, then set the age.
- Targeting tips
- Radius: 3–5 km around your clinic
- Age: 25–65, to reach parents and adult children of elderly patients
- Language: match the language of your ad
- Placements: leave on automatic
- Budget: ₹200–₹400 a day. Run it for at least 7 days before you judge it
- Ad: a short reel of the doctor saying your OPD hours and how to book a token
- Why?
- New families in the colony often don't have a regular doctor yet. A short reel and a WhatsApp chat help them save your number before they need it.
Set up once
Every month
Others
- 1. Put your website link everywhere
- 2. Print a QR code poster
- 3. Check visits and enquiries monthly
1. Put your website link everywhereOne time
On paper and online: every place a family might look for your number.
Checklist
2. Print a QR code posterOne time
Patients scan it to save your number, book the next token or leave a review.
See our QR Code Poster MakerChecklist
3. Check visits and enquiries monthlyOngoing
See what patients look at most, like OPD timings or home visits, and move it higher on your page.
See our Website AnalyticsChecklist
Pick your services, see your clinic website
Tap the services you offer
Enter clinic name
Get a clinic website & marketing tools in 3 steps
Describe your clinic in a line or two
Your clinic name, what patients come in for and when you see them. That is enough to start.
Clinic name. Type it as it reads on the board outside, like "Nirmal Family Clinic".
What you treat. Separate with commas. Fever, cough, BP and diabetes care, vaccinations, fitness certificates, home visits.
OPD hours and colony. Add your morning and evening hours, colony and city, so families nearby find you.
What you will see 
See 6 clinic websites
Each design is laid out for a neighbourhood clinic, with the words and pictures already in place. Want other options? Generate again.
A layout for a busy OPD. Clean designs with your hours and fee easy to find, on a phone and a computer.
Tokens built in. Services, doctor profile, reviews, Book a Token, UPI payments, WhatsApp and FAQs are already there.
Written for families. Headlines like "Trusted Care for Your Family's Health in Jaipur" speak to a parent with a sick child or a son booking for his father.
What you will see 
Pick one and start taking tokens
Choose the design that feels like your clinic and go live. Patients can book a token for this evening's OPD.
Choose your design. Pick the one that suits your clinic. You can switch to another design any time.
Go live. Your website takes token and home visit requests the moment you choose.
Add your own details. Add your registration number, your fee, the vaccines you stock and a photo of your board.
What you will see 
See your clinic website in 1 minute
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How patients find a clinic online
Trending services
Fever, cough and cold
Most enquiredThe reason most patients walk in. Put it first on your website.
BP and diabetes care
SteadyPatients come every month. Show your follow-up plan and fee.
Dengue and viral fever
SeasonalCases rise from August to October. Post fever warning signs early.
Adult vaccines
RisingMore adults ask for flu and typhoid shots. Show what you stock.
Home visits for seniors
RisingChildren living away book visits for their parents. Make the form easy.
Fitness certificates
SteadyJob joiners and students need them fast. Say what the check covers.
How patients search for a clinic on Google
doctor near meNearby
The most common search. Google shows the closest clinics with good reviews first.
general physician in Malviya NagarBy area
Put your colony and city in your website title and address.
best general physician in JaipurBy city
Show your degree, years in practice and real reviews.
clinic open nowBy timing
Show today's OPD hours on the first screen, including Sunday.
doctor for fever at nightUrgent
Say until what time you see patients and when to go to a hospital.
doctor consultation feeBy price
Show your fee and how long a follow-up stays free.
doctor home visit for elderlyHome visit
Explain the area you cover and the home visit charge.
flu vaccine for adults near meVaccines
List the vaccines you keep, with prices.
medical fitness certificate for jobCertificates
Say which certificates you sign and what to bring.
How you look on Google
Your Clinic | General Physician in Malviya Nagar, Jaipur
Fever, BP, diabetes care and vaccinations in Malviya Nagar. OPD 9 am to 1 pm and 5 pm to 9 pm, Sunday mornings too. Book a token on WhatsApp.
- OPD timings
- Our doctor
- Home visits
- Book a token
How patients ask AI about a clinic
Which doctor in Malviya Nagar is open on Sunday morning?
Families now ask ChatGPT and other AI assistants. Clear timings, area and services help them name your clinic.
How you show up in AI chatbots
Which clinic in Malviya Nagar, Jaipur is open on Sunday morning for a fever?
Your Clinic in Malviya Nagar, Jaipur has a general physician on Sunday mornings from 9 am to 1 pm. It treats fever, cough and stomach infections, and you can book a token on WhatsApp so you don't wait long.
yourclinic.comSample answer. ChatGPT, Gemini and others each word it their own way.
Online rules to know
Ask before you collect symptoms
All businessesTell patients why you need their name, phone and symptoms when they book a token, and get their consent. Keep the details only as long as you need them.
Keep fees and claims honest
All businessesShow your real consultation fee, follow-up rules and vaccine prices. Do not claim to be the best doctor in the city.
Share facts, not self-promotion
ClinicA doctor may announce the clinic, timings, fees and services, and show the registration number. Do not use patient photos without consent, promise cures or offer discounts.
Follow the rules for online consults
ClinicIf patients consult you on WhatsApp or video, confirm who they are, keep a record and give a signed e-prescription. Some medicines cannot be prescribed online.
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