How to create an export & import company website

Your complete guide to getting a website for your export company: what to put on it, how overseas buyers look for a supplier, how to market it and the rules to follow.

By Open Weaver · Based on export & import company websites made on Open Weaver · Updated November 2026

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Your Export & Import Company Website in 1 Minute

Enter Export & Import Company Details, See Your Website First

Step 1 · Website Checklist

What do you need for an export & import company website?

Your website needs four kinds of content, plus hosting. Open each list and tick what you have ready.

Why should buyers source from you?

  • 1. Write a clear headline

    Say what you make, for whom and where, in one line, like “Cotton knitwear for private labels, made in Tiruppur”. Put a Request a Quote button beside it.

    Checklist

    See our AI Website Builder

  • 2. Show what makes you different

    Give 3 reasons near the top: certified organic cotton, samples in 10 days, a low MOQ of 500 pieces per style, or knitting, dyeing and stitching under one roof.

    Checklist

  • 3. Write your About section

    Say when the company started, who runs it and the markets you first shipped to. A buyer placing a 5,000-piece order wants to know the family or team behind the factory.

    Checklist

  • 4. Show your capacity

    Share numbers a sourcing manager checks: pieces a month, machines, workers, countries shipped to and years exporting.

    Checklist

  • 5. Use a logo and company colours

    A plain, serious logo that prints well on carton marks, invoices, hang tags and a trade fair backdrop.

    Checklist

    See our Business Logo Maker

What do you make and ship?

  • 1. Show your product range

    Give T-shirts, polos, kidswear and loungewear a block each, with fabrics, GSM range, sizes and real sample photos.

    Checklist

  • 2. State MOQ, sampling and lead time

    Say the MOQ per style and colour, how long samples take, sample charges and the bulk lead time, like 45 to 60 days after approval.

    Checklist

    See our AI Website Editor

  • 3. Explain shipping and payment terms

    Say which Incoterms you quote, like FOB Chennai or CIF, your ports, and the payment terms you accept, like an advance and balance against documents, or a letter of credit.

    Checklist

    See our UPI Payments on Website

  • 4. Show your factory and process

    Walk buyers through knitting, dyeing, cutting, stitching, checking and packing, with a photo of each stage. Say which steps you do in-house and which you outsource.

    Checklist

  • 5. Show private label services

    Explain what you do for a brand's own label, like custom prints, woven labels, hang tags and polybags with the buyer's barcode.

    Checklist

How can buyers trust your company?

  • 1. Show your certificates

    Add your GOTS and OEKO-TEX certificates with their numbers and expiry dates, and any social audits like SEDEX or BSCI. Link to the certifier's online check where there is one.

    Checklist

  • 2. Show your business details

    Add your registered company name, IEC, GST number and RCMC from the Apparel Export Promotion Council (if any). Overseas buyers and agents check these before a first order.

    Checklist

  • 3. Show brands and markets

    Name the countries you ship to, and the brands you make for only with their written okay. Add 2 or 3 short buyer quotes about quality or delivery.

    Checklist

  • 4. Add a photo gallery

    Real photos of your sampling room, production lines, fabric store and a packed container. Buyers can tell a stock photo from a working factory.

    Checklist

    See our AI Website Editor

  • 5. Answer common questions

    Answer what buyers ask first: “Can you do 300 pieces for a first order?”, “Do you have organic cotton in stock?”, “Can you ship DDP to the UK?”. Clear answers also help Google and AI assistants describe you.

    Checklist

    See our Automatic Website SEO

How can buyers reach your company?

  • 1. Add a quote request form

    A Request a Quote button on every page. Ask for the product, quantity per style, fabric, target price, destination country and when the buyer needs the goods.

    Checklist

    See our Leads, Orders & Appointments

  • 2. Add phone, WhatsApp and email

    Show your phone with the +91 code, WhatsApp and a company email at the top and bottom of every page. Buyers often send a tech pack on WhatsApp first.

    Checklist

  • 3. Clearly show your location

    Add your factory address on Avinashi Road, Tiruppur, a Google Map, and how far you are from Coimbatore airport and Chennai port.

    Checklist

  • 4. Add your working hours

    Show your office hours in India time, and when your merchandisers answer buyers in Europe or the US.

    Checklist

  • 5. Add your social media links

    Link your LinkedIn, Instagram and YouTube in the footer. Buyers check LinkedIn before a factory visit.

    Checklist

  • 6. Offer your website in buyers' languages

    Show your range, MOQ and terms in English, German, French, Spanish or Arabic, so buyers read specs in their own language.

    Checklist

    See our Multi-language Website

How to host and maintain your website?

  • 1. Choose a domain name

    This is your website address, like noyyalknitexports.com. A .com reads as a global supplier on cartons and catalogues. Add “exports” or “knits” if the name is taken.

    Checklist

    See our Domain Name Generator

  • 2. Put your website on hosting

    Hosting keeps your website online, so a buyer in Hamburg can send a tech pack while it is night in Tiruppur.

    Checklist

    See our Website Hosting & SSL

  • 3. Turn on SSL

    SSL puts a lock next to your web address and keeps buyer specs, target prices and contact details safe.

    Checklist

    See our Website Hosting & SSL

  • 4. Make your website open fast (CDN)

    A CDN keeps copies of your website around the world, so your product photos load fast for buyers in London, Dubai or New York.

    Checklist

    See our Website Hosting & SSL

  • 5. Keep backups of your website

    A backup is a saved copy of your website, made every day, so your range pages and certificates are never lost.

    Checklist

    See our Website Hosting & SSL

  • 6. Keep your website up to date

    Add the new season's range, renew certificate dates and show open capacity. Pick a website you can edit from your phone.

    Checklist

    See our AI Website Editor

Website checklist: 0 of 79 done

Create Website
Step 2 · Marketing Checklist

How to get more enquiries & buyers for your export company

Marketing your website has five parts: SEO, social media, WhatsApp, paid ads and others. Open each list and tick what you have done.

SEO – Get found on Google & AI

  • 1. Set up and update your website SEOOngoing

    Do this with your website, then keep it current. Give Google and AI assistants a clear picture of your company: keywords for your products, certificates and city, a page title and description, one main heading (H1) on each page, a favicon, and structured data with your address, phone and hours.

    Checklist

    See our Automatic Website SEO

  • 2. Set up your Google Business ProfileOne time

    Use the same name, address and phone as your website. Pick “Clothing manufacturer” as your main category, and add an export category, like “Import export company”, where Google offers one.

    Checklist

  • 3. Check Google can find your siteOne time

    Make sure your website is on Google, so buyers searching for knitwear makers in Tiruppur can see it.

    Checklist

    See our Google Search Check

  • 4. List on B2B marketplacesOne time

    Use the same company name, address and phone everywhere, and link back to your website.

    Checklist

  • 5. Ask buyers for reviewsOngoing

    Ask after a shipment lands and the goods pass the buyer's check.

    Checklist

Social Media Marketing

  • 1. Set up LinkedIn and InstagramOne time

    Use your company name and logo on all pages. LinkedIn reaches sourcing managers, Instagram shows your fabrics and finished pieces.

    Checklist

  • 2. Share one factory post every weekOngoing

    Pick one idea a week. Post on LinkedIn first. Show a buyer's brand only with their written okay.

    Post ideas

    See our Social Media Marketing

  • 3. Share posts on special occasionsOngoing

    Plan a post a few weeks before the moments buyers plan their sourcing.

    Occasion ideas

WhatsApp Marketing

  • 1. Set up your WhatsApp Business profileOne time

    Add your company name, logo, office hours in IST and a catalogue of your product lines with MOQ.

    Checklist

  • 2. Post on WhatsApp status weeklyOngoing

    Pick one idea a week. Buyers and agents who saved your number see it for a day.

    Status ideas

    See our WhatsApp Status Post Maker

  • 3. Send order and sample remindersOngoing

    Message each buyer at the points that keep an order moving. Use their name and order number.

    Reminder ideas

    See our Leads, Orders & Appointments

  • 4. Share new ranges and capacityOngoing

    Send one message a month to your broadcast list. Share facts buyers can plan with, like open capacity, new fabrics and price bands.

    Offer ideas

Paid Ads on Google, Insta, FB

  • 1. Run Google Ads in buyer countriesOne time

    Google Ads puts your company at the top of Google when buyers abroad search for a knitwear maker in India.

    Best campaign for an exporter

    Campaign
    Search, shown in the countries your buyers are in
    Where?
    At the top of Google search results, marked “Sponsored”, when someone searches for a knitwear or private label manufacturer.
    Who?
    Brand owners and sourcing staff in your target countries. Set this under Locations: add countries like the UK, Germany, the US and the UAE, and under Location options choose “Presence: People in or regularly in your included locations”.
    Targeting tips
    • Locations: 3–5 countries you already ship to or want to enter
    • Keywords: “knitwear manufacturer India”, “private label t-shirt manufacturer”, “organic cotton t-shirt supplier”, “kidswear manufacturer India”
    • Negative keywords: retail, buy one, wholesale near me, jobs, cheap, second hand
    • Ad schedule: their working hours, not India's
    • Budget: ₹1,000–₹2,500 a day. Give it 3–4 weeks, as buyers compare slowly
    • Ad text: name your MOQ, certificates and sampling time
    Why?
    A buyer searching for a private label manufacturer is ready to request samples. A Search ad reaches them while they shortlist factories.

    Checklist

  • 2. Run Instagram and Facebook adsOne timeOngoing

    Meta ads reach shoppers, not sourcing managers. Most people who see them buy one T-shirt, not 500.

    Not the best fit for an export company

    Instead
    Put the budget into Google Search in your buyer countries, and post on LinkedIn every week. Buyers search for factories and check LinkedIn before they write.
    Why?
    Meta targets people by age and interests, not by job or company size. Your posts, B2B listings and a strong website reach buyers better.

    Set up once

    Every month

Others

  • 1. Put your website link everywhereOne time

    On every document and profile a buyer or agent sees: from the first email to the shipping carton.

    Checklist

  • 2. Print a QR code posterOne time

    Buyers at your trade fair stall scan it to see the full range and certificates. Visiting buyers scan it in your sample room.

    Checklist

    See our QR Code Poster Maker

  • 3. Share your link with partnersOne timeOngoing

    Buying agents, freight forwarders and your export promotion council meet buyers before you do. Send them one link with your range and capacity.

    Checklist

  • 4. Check visits and enquiries monthlyOngoing

    See which products buyers look at most and which countries they come from, and give those more space.

    Checklist

    See our Website Analytics

Marketing checklist: 0 of 85 done

Create Website
Step 3 · Create Your Website

Pick your products, see your export & import company website

Tap the products and services you offer

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Your Export & Import Company Website in 1 Minute

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Step 4 · Online Trends

How buyers find an exporter online

The words sourcing managers and brand owners type into Google or ask ChatGPT when they look for a new factory, and the products they ask about most.

Trending products

  • Organic cotton basics

    Most enquired

    Brands want GOTS T-shirts and polos. Lead with your organic range and certificate.

  • Low MOQ private label

    Rising

    New online brands start with a few hundred pieces. Say if you take small first orders.

  • Kidswear

    Steady

    Buyers ask for soft fabrics and safe trims. Show your test reports.

  • Loungewear and sleepwear

    Rising

    Comfort ranges sell all year. Show sets, fabrics and size ranges.

  • Spring-summer sourcing

    Seasonal

    Buyers plan summer ranges months ahead. Add new styles before the trade fair season.

  • Recycled and blended yarns

    Rising

    Brands ask for recycled polyester blends. Say if you can source and certify them.

Based on enquiries on Open Weaver export & import company websites, 2026.

How buyers search for an exporter on Google

  • knitwear manufacturer IndiaBy country

    Buyers start with the country. Say “India” and your city in your page title.

  • garment exporter on Avinashi Road TiruppurBy area

    Agents visiting Tiruppur search by road. Put your full address in your website footer.

  • t-shirt manufacturer TiruppurBy city

    Tiruppur is known for knitwear. Give each product its own block with the city named.

  • private label t-shirt manufacturer low MOQBy MOQ

    Small brands search for low MOQ. State yours per style and colour.

  • GOTS certified organic cotton t-shirt supplierBy certificate

    Show your certificate numbers and the products they cover.

  • kidswear manufacturer for private labelBy product

    Give kidswear its own block with sizes and safety-tested trims.

  • polo shirt manufacturer India FOB priceBy price

    Give a price band per piece at a set quantity, and the Incoterm it is for.

  • loungewear supplier India sample in 10 daysBy timing

    Show your sampling time and bulk lead time clearly.

  • OEKO-TEX knitwear factory for EU brandsFor Europe

    European buyers ask for chemical safety certificates first. Show yours near the top.

How you look on Google

garment exporter on Avinashi Road Tiruppur

Your Companyhttps://yourexportcompany.com

Your Company | Knitwear Exporter in Avinashi Road, Tiruppur

Cotton T-shirts, polos, kidswear and loungewear for private labels. GOTS and OEKO-TEX certified, MOQ 500 pieces per style, samples in 10 days, FOB Chennai.

  • Product range
  • Certificates
  • MOQ and terms
  • Request a quote

How buyers ask AI about an exporter

  • Which knitwear exporter in Tiruppur makes GOTS organic T-shirts for private labels with a low MOQ?

    Buyers now ask ChatGPT and other AI assistants. Clear products, certificates and MOQ help them name you.

How you show up in AI chatbots

Sample answer. ChatGPT, Gemini and others each word it their own way.

Step 5 · Online Rules

Online rules to know

An exporter handles buyer data, makes claims about certificates and ships goods across borders. Follow these rules on your website and on every shipment.Reviewed November 2026. We check these every year. This is a guide, not legal advice.
FAQs

Export & import company website FAQs

What should overseas buyers see first on an exporter's website?

A headline with your products, buyers and city, then your product range with fabrics and sizes. Show your MOQ, sampling time, lead time and Incoterms, your certificates with numbers, and your capacity. Put a Request a Quote button on every page.

Should an export company show its IEC on its website?

Yes. Overseas buyers and agents check your registered name, IEC, GST number and RCMC (if any) before a first order. No one may import or export without an Importer-Exporter Code from DGFT, and it must be updated every year between April and June.

Do I need a new LUT every year to export without paying IGST?

Yes. File a Letter of Undertaking in Form GST RFD-11 on the GST portal before you ship, and a fresh one for each financial year. This comes from Rule 96A of the CGST Rules, 2017.

Can I call my whole range GOTS certified?

Only the products your certificate covers. Add your GOTS and OEKO-TEX certificate numbers and expiry dates, and say which products each one covers. The Consumer Protection Act, 2019 and CCPA Guidelines on Misleading Advertisements, 2022 cover claims like this.

Are Instagram and Facebook ads worth it for an exporter?

Not usually. Meta targets people by age and interests, not by job or company size, so most people who see the ad are shoppers. Put the budget into Google Search in your buyer countries and post on LinkedIn every week instead.

Which B2B marketplaces should an Indian exporter list on?

List on IndiaMART, TradeIndia, ExportersIndia and Alibaba.com, then Apple Business Connect and Bing Places. Use the same company name, address and phone everywhere, and link back to your website.

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Your Export & Import Company Website in 1 Minute

Enter Export & Import Company Details, See Your Website First