Must haves
- Ability to run outreach campaigns end to end with bloggers, YouTube creators and others for pitching a developer platform. KPI is mentions, coverage, links (do-follow) generated.
- Proven experience in SEO off-page and outreach campaigns. Samples to be shared in the portfolio.
- Our product is targeted at software developers, the candidate must be comfortable working in a software developer domain.
Responsible for
- Researching, identifying and building relationships with developer bloggers, vloggers, and other relevant online tech influencers in order to promote a SaaS technology software product.
- Crafting and sending personalized pitches, collaborating to secure backlinks, tracking and analyzing the impact of these efforts on the product’s search engine rankings and visibility.
- Using SEO knowledge, best practices, and trends to tailor outreach efforts to the target audience.
- Working closely with the product’s marketing and development teams to align their efforts with overall business goals.
- Maintaining ongoing communication to ensure that backlinks are obtained and retained.
- Monitoring and measuring the success of the outreach efforts.
- Improving outreach strategies and tactics to increase effectiveness of link building efforts.
- Working with the SEO team to identify opportunities for on-page optimization to improve the visibility of the product on search engines.
- Tracking & reporting progress of backlinks outreach efforts.
Requirements
- Proven experience in outreach and link building for SaaS technology software products.
- Strong understanding of SEO best practices and off-page optimization techniques.
- Excellent communication and relationship-building skills.
- Strong attention to detail and ability to work independently & manage Dev outreach activities.
- Experience with SEO and outreach tools such as Ahrefs, SEMrush, Buzzstream, Pitchbox, SerpZilla, Mailshake, or any other tool.
- Experience with Google Analytics, Search Console and other analytics tools to track and measure success of outreach efforts.
- Familiarity with the technology industry and developer communities.
- Master’s degree in Marketing, Communications, or related field.
Work samples
- List of past outreach campaigns, including the target websites and the number of backlinks obtained.
- Examples of successful email templates and scripts used for outreach.
- Case studies or metrics demonstrating the impact of the outreach on organic search rankings and website traffic.
- Portfolio of past content collaborations with developer bloggers and vloggers.
- Reports on the performance of the outreach campaigns and how they were optimized over time.
- List of relationships with developer bloggers and vloggers that the candidate has built over time.